Find your ideal client as a photographer
I started a series last year around this time that was labeled “for photographers”. I had every intention to keep this going, but like anything else I got side tracked. My hope for this year is that I can continue writing these posts, in hope that I can help someone else going through the same thing.
I’m sharing a photo of myself today because I play a big part in my business. Like most photographers we are our business. Even though I’m not the best in front of the camera, I still get in front of it from time to time, because I want my clients to know me, just like I want to get to know them. Today I’m sharing a few tips on finding your ideal client, because it is the best feeling to work with clients that you love and that value you and love you back!
Do you know who your ideal client is? I remember when I had no clue who my ideal client was, and that’s frustrating! Not knowing who your ideal client is makes it hard for you to speak to others, because you don’t know who your speaking to.
I want to give you a few tips today that might help you find your way, and your ideal client.
In every successful business there are a few factors that help reach success. I am a big believer on a mission statement for your business. It can be anything. No one will ever see this but you. Having a mission statement, holds you accountable to your business, it’s like giving yourself a motto to live by.
Do you have words that describe your business? Did you know most companies do? Again, no one will probably ever see those words, but you know what happens when you start thinking about those words? Your business starts looking like those words!
Yes, I know I’m just talking about words, but those words also represent your business and in turn they become and represent your ideal client.
To start, pick five words that represent your business, and a mission statement you want your business to live by. By establishing these words and mission statement you are not only going to help your business, but you are going to help those clients that you serve.
Everyone wants to work with their ideal client, and every client wants to work with their ideal business. Everyone wins, and everyone is happy!
Having a mission statement and five words that represent my business have helped me not only serve my clients better, but knowing them has helped my work evolve into something beautiful.
I hope this helps you heading into 2017. I am proof that knowing these things was the best thing I have done for my clients, myself, and my business.
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Thank you Karen Ann Photography for capturing me!
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